AR Code Tech | 12/03/2023 |
Augmented Reality is a technology that enables digital content to be displayed in the real world. Currently, AR is mainly accessible through smartphones, but the introduction of augmented reality glasses in 2023 has expanded its reach.
AR devices typically display 3D models, 3D games or 3D animations superimposed onto the real world. However, traditional media content, such as texts, images, or videos, can also be displayed using AR.
Augmented Reality Videos
In 2023, games and social media filters were some of the most popular applications of Augmented Reality. The growing interest in the Metaverse – a trend that gained momentum after Mark Zuckerberg announced Facebook Meta's AR strategy – has led individuals and businesses to increasingly focus on Augmented Reality technologies.
Today, more people and businesses are recognizing the potential of 2D content in AR. The notion that displaying a video on a phone screen is sufficient has evolved, and AR Videos are now seen as a necessary component for augmented reality glasses.
AR Videos on smartphones offer significant benefits:
- AR provides an enjoyable and novel way to view videos.
- Ideal for advertising, viewers are more likely to watch AR videos repeatedly.
- AR experiences can be shared through a simple code.
- With AR Code, videos can be anchored to a specific surface (product packaging, showcases, screens, etc.) and users can move around to interact with the content.
AR QR Codes: The Future of Marketing
AR Code technology enables the anchoring of virtual content to the real world, enriching entertainment and educational experiences in everyday life. AR Code experiences can be accessed without the need for a third-party app.
AR Code platform allows users to create a variety of AR experiences:
- AR Text, for creating immersive 3D texts
- AR Photo, for generating 3D photos or documents
- AR Portal, for immersing users in a 360-degree photo
- Text flyover, for displaying remote data on an AR Code
- AR Filter, for anchoring AR experiences of social networks behind an AR QR Code
- AR Video
- AR Logo, for creating 3D logos from SVG images
- 3D file upload, for displaying your own 3D models
You can track and manage these experiences using the platform's advanced tracking tools.
AR Videos with AR Code
AR Videos can be viewed without an app on any smartphone or tablet with an operating system corresponding to the following versions: Android 4.4 and later, iOS 11.0 and later. This is made possible by WebAR technology, which utilizes AR.js, THREE.js, and A-Frame libraries to create an augmented reality video experience using a marker associated with the AR Code.
The AR.js and A-Frame frameworks are popular tools for creating virtual reality experiences, and three.js is a 3D graphics library for WebGL content.
The video is rendered floating above the augmented reality QR Code and can be seen by pointing a smartphone at it.
The AR Code cloud manages the video stream, optimizing it for .mp4 and .mov file formats. When you upload video files, they are analyzed, compressed, and converted to the optimal size and resolution for augmented reality.
Tutorial: How to Create Your Own AR Video Anchored with an AR Code?
Creating an AR Video on AR Code is quick and easy. You'll need to have opened an AR Code STANDARD or PRO account to access this feature.
Follow these instructions:
- Click on the type of experience "AR Video"
- Upload a video file in .mp4 or .mov format, with a file size no more than 100Mb.
- Once the upload is complete, click on "Create" to generate your AR Code.
Tip: The larger the printed AR Code, the better your AR Video experience will be.
Frequently asked questions
How do AR Videos work on AR Code?
AR Videos can be viewed on any smartphone or tablet with an operating system corresponding to the versions Android 4.4 and later, iOS 11.0 and later, using WebAR technology. AR.js, THREE.js, and A-Frame libraries create an augmented reality video experience using a marker associated with the AR Code. The video is rendered floating above the augmented reality QR Code and can be seen by pointing a smartphone at it.
How can I make my own AR Video anchored with an AR Code?
To make your own AR Video anchored with an AR Code, you need to have opened an AR Code STANDARD or PRO account to access this feature. Upload a video file in .mp4 or .mov format, with a file size no more than 100Mb, and click on "Create" to generate your AR Code. The larger the printed AR Code, the better your AR Video experience will be.
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