AR Videos on the Meta Quest 3 with AR Code: A New Dimension of Immersive Advertising
Metaverse | 16/09/2025
The release of the Meta Quest 3 has marked a revolution in augmented reality, especially in AR video content.
AR Code on the Meta Quest 3: Enhancing Visualization of 3D Models in Augmented Reality
Metaverse | 15/09/2025
The Meta Quest 3, launched on October 10th, is a groundbreaking addition to the virtual reality landscape. Unveiled at Connect 2023, this innovative device boasts a sleek design and impressive specifications, including the Snapdragon XR2 Gen 2 processor and storage reaching up to 512GB.
Metaverse, Virtual Reality, and Augmented Reality: Apple's and Meta's plans
Metaverse | 06/09/2025
Augmented reality (AR) and virtual reality (VR) technologies are rapidly gaining traction, becoming essential in the modern consumer market. Once only accessible to gamers and tech-savvy users, AR and VR now revolutionize business-customer interactions with their immersive capabilities. Businesses aiming to lead the market must explore these groundbreaking opportunities for enhanced engagement.
The metaverse represents the new era in digital interaction, providing a hybrid of the internet, virtual reality (VR), and augmented reality (AR). It presents businesses an innovative platform to design immersive, interactive, and continuous virtual experiences that amalgamate the physical and digital worlds.
Key Features of Metaverses
What makes the metaverse a potent business tool? Discover these fundamental traits:
- Persistence: This continuously evolving digital space ensures a seamless experience and data consistency, even when users go offline.
- Immersion: High-fidelity environments allow users to deeply engage, boosting brand experiences and collaboration.
- Interactivity: Engage in real-time with digital objects, individuals, and spaces for effective training, support, or customer interactions.
- Customization: Personalized avatars, spaces, and user journeys reflect the corporate identity and user preferences.
- Accessibility: Compatible with devices ranging from smartphones and desktops to advanced headsets like Vision Pro.
- Commerce: Virtual economies support sales, services, and microtransactions in immersive environments.
- Education: Scalable, interactive training modules for onboarding, compliance, and skill enhancement.
- Socialization: Virtual networking spaces foster collaboration, community development, and brand loyalty.
- Entertainment: Host branded events, product showcases, or virtual expos to captivate and enthrall your audience.
- Innovation: Facilitate rapid prototyping and idea development in a creative and risk-tolerant environment.
Augmented Reality and the Metaverse
AR technology is the gateway to accessible, mobile-friendly metaverse interaction. By overlaying digital content onto the real world, AR transforms environments into interactive experiences for consumers, field teams, or corporate training.
AR Code enables businesses to attach content to real-world products, packaging, or locations using scannable AR codes. This technology opens up possibilities such as product visualization, 3D support documentation, and contextual job training, without requiring app downloads.
Start leveraging powerful tools like 3D File Upload, Object Capture, and AI Code to integrate scalable AR solutions into your business processes.
AR is transforming how organizations operate and communicate. From marketing and e-commerce to industrial maintenance and corporate training, AR Code offers a scalable path to incorporating AR into your metaverse strategy.
Enhancing Business Engagement with AR Code
AR Code provides businesses a user-friendly SaaS platform to deploy branded, app-free AR experiences on a large scale. Features include:
- AR Logo: Turn your company logo into a scannable AR code that triggers branded 3D content.
- AR Photo: Allow immersive photo-driven storytelling directly from print materials or screens.
- AR Video: Overlay videos on packaging, manuals, or objects to guide and inform users.
- AR Portal: Develop immersive entry points to virtual spaces for tours, events, or showrooms.
These tools help capture attention, increase engagement, and offer customers and teams innovative interactions with your brand and services.
Meta’s Vision for the Metaverse (Formerly Facebook)
During Meta Connect on October 28, 2021, CEO Mark Zuckerberg introduced the company's plan for the future of digital interaction: a metaverse where AR and VR remake how people connect, work, and enjoy leisure. The rebranding from Facebook to Meta marks a strategic shift towards immersive technology.
Zuckerberg emphasized AR's groundbreaking role in shaping the metaverse, affecting productivity, communication, and entertainment. Meta's innovations, including the Meta Quest 2 and Quest Pro, are pushing the boundaries of AR/VR capabilities, while AR Code helps companies stay ahead with compatible, future-focused AR solutions.
Frequently Asked Questions
What is the metaverse and what are its key features?
The metaverse is a continuous and immersive digital realm powered by AR, VR, and the internet. Its key features include interactivity, commerce, education, entertainment, and real-time customization, making it a valuable asset for enterprise engagement and innovation.
How does augmented reality integrate with the metaverse?
AR bridges the physical and digital worlds by overlaying virtual content onto reality. Within the metaverse context, AR supports practical applications like product visualization, remote training, and immersive customer experiences anchored to tangible markers or locations.
How does Meta (formerly Facebook) envision the metaverse?
Meta imagines the metaverse as a richly interconnected digital universe that changes communication, work, and recreation. By leveraging cutting-edge AR/VR technologies like the Meta Quest headsets, Meta aims to develop experiences that are immersive, productive, and universally accessible.
156,866 AR experiences
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