AR Videos on the Meta Quest 3 with AR Code: A New Dimension of Immersive Advertising


Metaverse | 17/12/2023


The release of the Meta Quest 3 has heralded a new era in augmented reality, particularly in the realm of AR video content.

AR Code on the Meta Quest 3: Enhancing Visualization of 3D Models in Augmented Reality


Metaverse | 14/12/2023


The Meta Quest 3, released on October 10th, marks a significant upgrade from its predecessor. Revealed at Connect 2023, it boasts a slimmer design and enhanced specs, including a Snapdragon XR2 Gen 2 processor and up to 512GB of storage.

Metaverse, Virtual Reality, and Augmented Reality: Apple's and Meta's plans


Metaverse | 24/11/2023


In recent years, virtual and augmented reality technologies have made significant progress in terms of accessibility and adoption. While VR headsets and the concept of a "metaverse" (a virtual universe where people can interact and exchange data) have traditionally been associated with gamers and technology enthusiasts, AR headsets and other AR technologies are increasingly seen as tools for the mainstream consumer market.

The metaverse is an expansive virtual world created through the convergence of the internet, virtual reality, and augmented reality. This digital landscape provides users with an immersive and interactive environment to engage with others and digital content beyond the limits of the physical world.

Key Features of Metaverses

Meta horizon metaverse

Here are some defining attributes of metaverses:

  1. Persistence: Metaverses are constantly evolving spaces that remain active even when individual users are offline.
  2. Immersion: Users experience a heightened level of immersion, feeling as if they are physically present within the virtual environment.
  3. Interactivity: Users can interact with one another and the virtual environment in meaningful ways.
  4. Customization: Users have the ability to personalize their avatars and virtual surroundings.
  5. Accessibility: Metaverses can be accessed through various devices and platforms, such as computers, smartphones, and virtual Vision Pro Headsets.
  6. Commerce: Metaverses feature virtual economies, allowing users to purchase and sell digital goods and services.
  7. Education: Metaverses offer educational and training opportunities in virtual environments.
  8. Socialization: Metaverses facilitate social interaction and community building among users with shared interests.
  9. Entertainment: Metaverses provide diverse entertainment options, including virtual concerts, movies, and games.
  10. Innovation: Metaverses serve as platforms for innovation and creativity, empowering users to explore new ideas and technologies.

Augmented Reality and the Metaverse

One of the key aspects of the metaverse is its ability to integrate AR content seamlessly and immersively. AR technology enables users to superimpose digital content onto the real world, crafting interactive experiences. Within the metaverse, this content can be anchored to specific objects and locations, enhancing its realism and immersion.

There are numerous potential applications for AR in the metaverse. Users could employ AR to visualize and interact with virtual objects and environments or access information and resources in more engaging ways. Businesses might use AR within the metaverse to showcase and sell products, or provide interactive training and support for employees.

Industrial AR QR Code

As the development of AR technology accelerates, we can anticipate increasingly innovative and immersive augmented reality experiences within the metaverse. Industry experts predict that the metaverse will ultimately become an essential aspect of our everyday lives, providing an entirely new way to engage with and explore the world around us.

Meta's Vision for the Metaverse (Formerly Facebook)

On October 28, 2021, Mark Zuckerberg, CEO of Meta (previously known as Facebook), hosted the Metaverse Connect conference, where he announced the company's rebranding as Meta. During the event, Zuckerberg underscored the immense potential of the metaverse, an interconnected digital universe created through the synergy of the internet, virtual reality, and augmented reality technologies.

Zuckerberg highlighted the crucial role of augmented reality technology within the metaverse, emphasizing its potential to transform the way we interact with and experience our surroundings. He also introduced the Meta Quest 2 and Meta Quest Pro, advanced AR/VR headsets created by Meta, which are particularly noteworthy for their cutting-edge AR capabilities.

The Metaverse Connect conference attracted substantial media attention and sparked intense discussions within the technology sector. It underscored the rising interest in the metaverse concept and the power of AR technology to generate more immersive and interactive virtual environments.

Frequently asked questions

What is the metaverse and what are its key features?

The metaverse is an expansive virtual world created through the convergence of the internet, virtual reality, and augmented reality. Its key features include persistence, immersion, interactivity, customization, accessibility, commerce, education, socialization, entertainment, and innovation.

How does augmented reality integrate with the metaverse?

AR technology enables users to superimpose digital content onto the real world, creating interactive experiences within the metaverse. AR content can be anchored to specific objects and locations, enhancing realism and immersion. Applications for AR in the metaverse include visualization, interaction with virtual objects and environments, and engaging access to information and resources.

How does Meta (formerly Facebook) envision the metaverse?

Meta, under CEO Mark Zuckerberg, envisions the metaverse as an interconnected digital universe created through the synergy of the internet, virtual reality, and augmented reality technologies. Zuckerberg emphasizes the potential of AR technology within the metaverse to transform the way we interact with and experience our surroundings. Meta has also introduced AR/VR headsets, such as the Meta Quest 2 and Meta Quest Pro, with advanced AR capabilities.

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