AR Videos on the Meta Quest 3 with AR Code: A New Dimension of Immersive Advertising
Metaverse | 19/10/2025
The launch of the Meta Quest 3 has revolutionized the augmented reality landscape, setting a new standard for immersive AR video content. Businesses can now deliver unforgettable interactive experiences by leveraging the robust hardware of the Meta Quest 3 and the powerful features of AR Code's SaaS platform.
AR Code on the Meta Quest 3: Enhancing Visualization of 3D Models in Augmented Reality
Metaverse | 18/10/2025
The Meta Quest 3, released on October 10th, is redefining the future of augmented reality and virtual reality technology for businesses. Unveiled at Connect 2023, this next-generation headset introduces a sleek, user-friendly design powered by the Snapdragon XR2 Gen 2 processor with storage options up to 512GB. These features provide enterprise users with robust capabilities for immersive AR and VR experiences.
Metaverse, Virtual Reality, and Augmented Reality: Apple's and Meta's plans
Metaverse | 02/11/2025
Augmented reality (AR) and virtual reality (VR) are revolutionizing the digital landscape, leading the charge in digital transformation and offering businesses powerful tools to create immersive and interactive experiences. No longer limited to gamers and tech enthusiasts, AR and VR are now essential for organizations that want to captivate customers, drive engagement, and stand out in today’s competitive market. Companies that leverage AR and VR technology can unlock unprecedented opportunities for growth, customer interaction, and brand loyalty.
The metaverse is transforming digital interaction by merging the internet, virtual reality (VR), and augmented reality (AR) into a seamless and immersive ecosystem. For businesses, the metaverse unlocks new opportunities to create interactive, persistent, and engaging virtual experiences that blend the physical and digital worlds for consumers, teams, and partners.
Key Features of Metaverses
Why is the metaverse so powerful for business innovation and strategy? Explore these essential features:
- Persistence: The metaverse is a continually evolving digital world that provides seamless continuity and data reliability, even when users disconnect.
- Immersion: Realistic, high-quality virtual environments encourage deep user engagement, which can significantly enhance brand presence and collaboration.
- Interactivity: Interact in real-time with digital assets, spaces, and people, making remote training, support, and customer service more dynamic and effective.
- Customization: Enterprises can tailor avatars and virtual environments to fit corporate branding and user preferences, ensuring a personalized user experience.
- Accessibility: The metaverse can be accessed from various devices—from smartphones and desktops to advanced headsets such as the Vision Pro, broadening your reach.
- Commerce: Virtual economies enable secure sales, service delivery, and microtransactions, supporting new revenue streams in immersive environments.
- Education: The metaverse delivers scalable and interactive learning modules for onboarding, compliance, skills training, and professional development.
- Socialization: Build communities and strengthen customer relationships in virtual networking spaces designed for collaboration and engagement.
- Entertainment: Host virtual events, branded activations, and digital expos to attract and engage audiences from around the world.
- Innovation: Leverage the metaverse to accelerate product prototyping, creative ideation, and new business model experimentation.
The Metaverse and Augmented Reality for Business
Augmented reality (AR) plays a crucial role in making the metaverse accessible and mobile-friendly. By overlaying interactive digital content onto real-world settings, AR creates engaging, contextual experiences for consumers, enterprise teams, and educational settings. Businesses can use AR to bring the metaverse to life anywhere, at any scale.
AR Code empowers organizations to connect digital content to real-world items, locations, or marketing assets through easily scannable AR codes. This technology supports diverse applications such as product visualization in augmented reality, interactive 3D support documentation, and immersive job training—all without the need for users to download any app. To begin your AR journey, learn how to scan AR Codes or start with 3D File Upload, Object Capture, and AI Code to integrate flexible AR technology into your workflows.
The AR Code platform covers a wide array of industries, including retail, real estate, museums, education, and industrial manufacturing. For industry-specific use cases, explore how AR is transforming industrial companies, revolutionizing real estate marketing, or enhancing museum exhibitions.
From marketing campaigns and e-commerce to industrial maintenance and learning, AR Code is making it simple for organizations to adopt augmented reality into their metaverse strategies. Experience the scalability, flexibility, and cost-effectiveness of app-free AR solutions for your business with AR Code.
Enhancing Business Engagement with AR Code
AR Code provides a robust SaaS platform that lets enterprises easily launch branded, app-free augmented reality experiences at scale. Key features for business integration include:
- AR Logo: Convert your company logo into a dynamic, scannable AR code that brings branded 3D assets to life.
- AR Photo: Transform print and digital media into interactive storytelling tools that bring your brand narrative to life in augmented reality.
- AR Video: Enable users to unlock informative or promotional videos on packaging, manuals, or products for guidance and engagement.
- AR Portal: Create immersive entry points to virtual events, digital showrooms, or branded experiences in the metaverse.
With AR Code’s solutions, brands can boost engagement, differentiate their offerings, and deliver meaningful, innovative experiences to customers, employees, and stakeholders.
Meta’s Vision for the Metaverse (Formerly Facebook)
At Meta Connect on October 28, 2021, CEO Mark Zuckerberg unveiled Meta’s bold metaverse vision to reimagine how individuals connect, work, and play using AR and VR technologies. Meta’s rebrand from Facebook reflects a strategic pivot toward immersive digital experiences built using the latest augmented reality technology.
Zuckerberg highlighted the transformative power of AR in the future of the metaverse, impacting not just social connectivity but also work collaboration, product development, and entertainment. Meta’s innovations, including Meta Quest 2 and Quest Pro headsets, push the boundaries of what AR and VR can achieve. AR Code supports businesses adopting these emerging standards by delivering future-ready, cross-platform augmented reality solutions. For a deep dive, explore the differences and synergies between the metaverse, VR, and AR.
Frequently Asked Questions
What is the metaverse and what are its key features?
The metaverse is an evolving, interactive digital universe that leverages AR, VR, and internet connectivity to foster real-time engagement, commerce, education, collaboration, and entertainment. This innovative space is valuable for businesses seeking to improve customer engagement, create new experiences, and drive digital transformation.
How does augmented reality integrate with the metaverse?
Augmented reality overlays interactive digital content onto the physical world, bridging tangible and virtual experiences. Within the metaverse, AR streamlines product visualization, immersive learning, remote support, and marketing by connecting digital experiences to physical markers, products, or locations. Learn more about how to scan AR codes for metaverse experiences.
How does Meta (formerly Facebook) envision the metaverse?
Meta envisions the metaverse as a deeply interconnected digital world that transforms social connections, work environments, and entertainment experiences. By harnessing advanced AR and VR devices such as Meta Quest headsets, Meta is committed to making immersive, accessible, and productive environments a reality for all users.
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