Metaverse, Virtual Reality, and Augmented Reality: Apple's and Meta's plans

Metaverse | 02/07/2025 | Twitter Facebook Linkedin Email Reddit

In recent years, the rise of virtual reality and augmented reality technologies has significantly advanced their accessibility and adoption. Surprisingly, VR headsets and the "metaverse" (a virtual universe for interaction and data exchange) were once exclusive to gamers and tech enthusiasts but AR headsets and technologies are now seen as essential tools for the mainstream consumer market.

This article explores the differences between VR and AR, evaluating their potential for niche and mainstream audiences through the Metaverse concept. It also examines the pivotal role of QR Codes in these technologies, enhancing immersive and interactive user experiences.

The First Popular Version of the Metaverse: Second Life

The Second Life interface was among the early metaverse platforms and one of the first virtual worlds to gain widespread popularity in the early 2000s. Developed by Linden Lab, Second Life allowed users to create and customize avatars, explore diverse virtual environments, and engage with others in real time.

Second Life was recognized for its emphasis on user-generated content, enabling users to create virtual objects, buildings, and even full virtual worlds. Initially attracting tech-savvy early adopters, it later pulled a broader audience for education, business, and socializing. However, with newer and more advanced VR and AR technologies emerging, Second Life's popularity declined.

The Metaverse Trend

The concept of a "metaverse" - a virtual universe for interaction and data exchange - has surfaced significantly recently, especially with Facebook's rebranding to "Meta" in 2021.

First coined in Neal Stephenson's 1992 science fiction novel "Snow Crash," the term "metaverse" now encapsulates a variety of virtual and augmented reality technologies. In VR and AR, the metaverse refers to a virtual space for interactions with each other and virtual objects. Historically linked with gaming and immersive virtual experiences, the metaverse now offers prospects for applications such as social networking, education, and commerce.

Facebook Meta Focuses on Immersive Gaming with the Meta Quest headsets

Following its rebranding as "Meta," the company has prioritized developing immersive VR experiences, particularly in gaming. A standout product is the Meta Quest 2 headset, providing users access to the Metaverse and a broad portfolio of VR games and immersive content.

Meta Quest 2, 3, and Pro are noted for superb graphics and motion tracking, delivering a realistic and engrossing VR experience. Although primarily marketed to gamers, they are also employed for educational purposes and training simulations.

Meta Quest 2, 3 and Pro

The Meta Quest 2 stands out as an impressive VR device but offers limited AR functionalities compared to the newer Meta Quest 3 and Pro models. Its AR capabilities often restrict content to black and white, reflecting hardware more centered on VR rather than AR.

Meta Quest 3 and Pro have progressed significantly in AR, providing enhanced sensors and processors for an enriched experience. The AR Code platform has adjusted to fully support Meta Quest headsets, rendering AR videos and 3D models in immersive AR mode, enriching the user experience on these advanced devices.

Apple Vision Pro

Apple's upcoming AR headset, the Apple Vision Pro, aims to tackle present VR headsets' limitations in AR content access and display. With advanced sensors and processors, it is equipped for diverse AR experiences, expected to handle a broad range of AR content expertly.

Furthermore, the Apple Vision Pro Headset supports AR QR Codes to provide seamless interaction with 3D models and AR experiences.

The Apple Vision Pro Headset is poised to be a key player in the AR market and could significantly fast-track AR technology adoption among mainstream consumers.

Highlighted Features of the Apple Vision Pro Headset:

• High-resolution displays: 2 * 4K = 8K
• Advanced eye-tracking technology
• Hand gesture recognition and control
• Enhanced haptic feedback
• Spatial audio
• Integration with Apple devices such as iPhones and iPads
• ARKit and RealityKit frameworks for rendering
• 12 pass-through and tracking cameras/Lidar scanners
• Voice control and Siri integration

VR Headset Objective: Mainstream AR Glasses

The ultimate aspiration of VR headsets is to evolve into mainstream consumer-friendly augmented reality glasses. While VR headsets have traditionally focused on gaming experiences, the progression of AR technology signals broader uses beyond gaming.

Listing Released AR/VR Headsets:

• Meta Quest 2, 3, and Pro
• HTC Vive XR Elite
• Sony PlayStation VR
• Samsung Gear VR
• Microsoft HoloLens 2
• Pico 4 VR
• Apple Vision Pro

Particularly, AR glasses could revolutionize interaction with technology by overlaying virtual information onto the real world. Tech giants like Apple and Facebook are expected to launch AR glasses, making AR technology more accessible to consumers.

The success of AR glasses depends on delivering diverse AR experiences and reaching a broad audience beyond the gaming sphere.

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