Metaverse, Virtual Reality, and Augmented Reality: Apple's and Meta's plans

AR Glasses & Headsets | 02/01/2026 | Twitter Facebook Linkedin Email Reddit

Augmented reality (AR) and virtual reality (VR) are revolutionizing business strategies by helping organizations deliver immersive, interactive experiences. Companies now use AR and VR to engage customers, drive conversions, and strengthen brand loyalty. Embracing these technologies creates new growth opportunities and transforms how businesses connect with clients.

In this guide, we reveal the key differences between VR and AR, their impact on the Metaverse, and how AR Code SaaS solutions enable brands to enhance every touchpoint with AR QR Codes. Discover how integrating AR Codes into your business can boost marketing innovation, elevate customer engagement, and lead your digital transformation. Learn more in our complete AR Code SaaS guide.

The Metaverse Legacy Begins: Second Life

Second Life by Linden Lab, launched in the early 2000s, set the standard for virtual business and social interaction. It introduced customizable avatars and immersive virtual spaces, igniting the rise of user-generated content and shaping today's Metaverse landscape.

As AR and VR technology advances, business applications now extend far beyond Second Life. With AR Code enterprise solutions, you can create interactive product visualizations and innovative customer experiences. AR Code empowers your brand to lead in digital engagement.

Riding the Metaverse Wave

The Metaverse has emerged as the new frontier for interactive customer experiences, solidified by Facebook’s transformation into Meta in 2021. First imagined in Neal Stephenson’s "Snow Crash," the Metaverse now spans retail, education, and networking. Businesses leveraging AR and VR connect with customers on new levels, driving deeper engagement across the globe.

With AR and VR, companies deliver seamless, interactive journeys both in-person and online. See how AR Codes enhance collaborative product design to accelerate innovation and amplify your marketing strategy.

Meta Quest's Immersive Gaming Focus

Meta Quest VR headsets lead the market for immersive gaming, corporate training, and education. Meta Quest 2 delivers realistic product demos and high-impact simulations. Engage your audience and amplify marketing campaigns with AR video advertising on Meta Quest using AR Code to make your brand stand out.

Unveiling Meta Quest Models

Meta Quest 2, 3, and Pro headsets feature advanced sensors and AR capabilities, setting new standards in enterprise immersion. Their seamless connection with the AR Code platform helps businesses transform storytelling, marketing, and training. Use AR Codes to scale hands-on training, interactive demos, and customer engagement.

Apple Vision Pro: Redefining AR

Apple Vision Pro ushers in a new phase of AR for business, delivering exceptional sensor technology, seamless performance, and stunning visuals. Launch AR campaigns, product unveilings, and interactive brand experiences that captivate audiences. Get strategic guidance in the Apple Vision Pro business guide.

Apple Vision Pro supports AR QR Code integration for virtual product demos, immersive 3D tours, and high-converting marketing. Integrate AR Code SaaS with Apple Vision Pro to lead digital customer engagement and set your business apart.

Apple Vision Pro expands AR access and redefines brand storytelling. Elevate your customer journey by implementing AR Code SaaS: create interactive product displays, streamline buying decisions, and boost conversion rates. Find out how to scan AR Codes for product experiences and unlock higher engagement.

Highlighted Features of the Apple Vision Pro Headset:

• High-resolution displays: 2 * 4K = 8K
• Advanced eye-tracking technology
• Hand gesture recognition and control
• Enhanced haptic feedback
• Spatial audio
• Integration with Apple devices such as iPhones and iPads
• ARKit and RealityKit frameworks for rendering
• 12 pass-through and tracking cameras/Lidar scanners
• Voice control and Siri integration

AR Glasses: The Next Frontier

AR glasses are transforming the workplace and customer interactions by displaying digital content, 3D models, and real-time data. Leading companies like Apple and Meta are advancing AR eyewear, opening new channels for business growth and creative marketing with AR Code SaaS solutions. These wearable devices provide on-the-go, interactive experiences that boost customer and employee engagement in every industry.

Current Major AR / VR / XR Headsets (as of Dec 2025)

• Meta Quest 3 and Meta Quest 3S – Standalone mixed-reality headsets (no PC/console required) running Meta Horizon OS, with Snapdragon XR2 Gen 2, inside-out 6DoF tracking and full-color passthrough. Quest 3S is the more affordable variant sharing the same content ecosystem.
• Sony PlayStation VR2 – Tethered VR headset for PlayStation 5 with 4K HDR OLED panels, eye-tracking, inside-out controller/head tracking and PS VR2 Sense controllers with adaptive triggers and advanced haptics.
• HTC VIVE XR Elite – Hybrid XR headset that can run standalone or as PC VR via VIVE Streaming, featuring inside-out tracking, high-resolution displays and color passthrough for mixed-reality use.
• Pico 4 – All-in-one standalone VR headset with 4K+ Fast-LCD displays, pancake lenses, inside-out 6DoF tracking and a balanced design optimized for longer sessions.
• Apple Vision Pro – Premium standalone “spatial computer” running visionOS with dual micro-OLED displays, advanced eye/hand/voice input and high-quality color passthrough for mixed reality and spatial apps.
• Samsung Galaxy XR – AI-powered XR headset built with Android XR, featuring a 4K micro-OLED display, wide field of view, inside-out tracking and deep integration with Samsung / Google services for productivity and media.

Legacy / Discontinued Headsets from the Original List

• Meta Quest 2 – Mass-market standalone VR headset now discontinued in 2024 but still supported in software for existing users. Superseded in the lineup by Quest 3 and Quest 3S.
• Meta Quest Pro – High-end mixed-reality headset targeted at prosumers and enterprise. Production has ended; Meta positions Quest 3 as the current flagship MR device.
• Microsoft HoloLens 2 – Untethered enterprise mixed-reality headset. Production ended in 2024; Microsoft will continue software and security support for deployed devices until the end of 2027.
• Samsung Gear VR – Phone-based VR shell for select Galaxy smartphones, fully discontinued with Samsung’s XR services and app support retired. Listed here as a legacy, no-longer-sold device.

With AR Code-powered solutions and AR glasses, deliver memorable demos, remote training, and customized experiences for clients and employees. Stay ahead of the competition—explore custom AR Code experiences to boost your brand and amplify results.

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