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Enhancing Sports Events with AR Code: bring the FIFA World Cup to life


AR Code Tech | 02/07/2025 |


Revolutionize sports events with AR Code technology, offering fans immersive augmented reality experiences during high-profile events like the FIFA World Cup Qatar 2022. This advanced technology enables attendees to enjoy 3D content and interactive experiences via their smartphones or tablets.

AR Codes: The Ultimate Solution for Augmented Reality

Easily integrate AR technology into sports events using AR Codes. These unique QR Codes, when scanned by smartphones or tablets, can display 3D content or interactive features, enhancing user experience.

During the FIFA World Cup Qatar 2022, fans used AR Codes to explore 3D models of favorite players, view the World Cup trophy in 3D, or experience virtual reality mimicking field presence.

FIFA World Cup trophy AR QR Code

Place AR Codes on billboards, showcases, or physical objects at events, and share them digitally via social media or online platforms for widespread engagement.

Enhance Fan Engagement with AR Face Filters

Leverage our cutting-edge AR Face Filter feature to create personalized augmented reality experiences that display images or logos on faces. Ideal for branding, engaging sports club fans, and promoting events, these filters utilize AR Code AI technology to operate on any device without an app.

AR Code Face Filter

Experience how AR Face Filters can significantly boost fan engagement by displaying the FC Bayern logo on fans' faces. The demo highlights the simple process of scanning a QR Code from a soccer ticket to activate the logo, making it a perfect tool for sports clubs aiming to increase fan interaction.

Augment your marketing campaigns with AR Codes to enhance user interaction and increase brand visibility. Reach out to explore how AR Codes can elevate your marketing strategies.

Discover the Versatility of AR QR Codes

Event organizers can use AR Codes to provide fans with a higher level of engagement and immersion, ultimately enhancing the overall event experience.

Front page Woman

AR QR Codes are barcodes that generate AR 3D experiences without the need for a dedicated app. These codes can be easily scanned with smartphones and AR/VR headsets like the Apple Vision Pro, allowing for the seamless creation, management, and tracking of AR experiences.

These adaptable AR Codes are compatible with iOS, iPadOS, visionOS, Android, and Meta Horizon OS, ensuring broad support across devices. Utilizing WebAR and A-Frame technology, they are even functional on older Android devices.

The applications of AR QR Codes span product packaging, beverage branding, event banners, business cards, brochures, labels, books, and more, offering interactive content for newspapers, magazines, machinery, tickets, vehicles, websites, and online stores to deliver engaging 3D experiences.

AR QR Codes support a variety of AR rendering options, including immersive 3D objects, face filters, flying AR videos, AI assistance, and more. Tools like AR Code Object Capture, AR Text, AR Frame, and AR Portal assist in crafting immersive AR content.

Frequently asked questions

What are AR Codes and how do they enhance sports events?

AR Codes are QR Codes that activate Augmented Reality content when scanned with a smartphone or tablet. At sports events, AR Codes can be displayed on surfaces like billboards, showcases, or physical objects. Fans scanning these AR Codes can access interactive 3D models of players, view videos, and experience virtual reality content. This technology enhances fan engagement by providing an immersive interactive event experience.

Which devices are compatible with AR Codes?

AR Codes are designed for versatility, being compatible with a wide range of devices. They can be scanned and viewed on iOS, iPadOS, visionOS, Android, and Meta Horizon OS devices. This compatibility ensures most smartphones, tablets, and AR/VR headsets can display the AR experiences offered by AR Codes. The use of WebAR and A-Frame technology increases accessibility on even older Android devices.

How do AR Face Filters enhance fan engagement at sports events?

AR Face Filters allow fans to showcase their favorite team's logo or themed graphics on their faces using Augmented Reality. By scanning an AR Code, fans can activate these filters and view the effects via their smartphone cameras. This offers a personalized interactive experience, enhancing fan connection to the event while promoting team spirit. Additionally, it presents sports clubs and brands with creative ways to engage their audience and amplify marketing objectives.

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AR Code Object Capture
Object Capture: Instantly create AR Codes from 3D scans for any object using either our web interface or your MacBook M-series, iPhone, or iPad.
AR Code Object Capture


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Create, manage, edit, and monitor your AR experiences with our advanced features.

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AR Video
The AR Video feature in AR Code allows users to create augmented reality video experiences with files in .mp4 or .mov format up to 100MB in size.
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