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Enhancing Sports Events with AR Code: bring the FIFA World Cup to life


AR Code Tech | 02/02/2026 |


Elevate your sports events and captivate audiences with AR Code, the premier SaaS platform for augmented reality QR Code solutions. AR Code empowers businesses to deliver engaging AR activations that boost brand loyalty and maximize event reach. Trusted by global brands like the FIFA World Cup 2022, AR Code delivers immersive 3D content to fans via smartphones, tablets, and AR/VR devices, creating impactful marketing opportunities and memorable digital experiences.

Boost Fan Engagement with AR Codes

Implement augmented reality for sports events with AR Code’s advanced QR technology. Fans scan AR Codes with their mobile devices to unlock interactive 3D visuals, real-time athletic avatars, and iconic event recreations in augmented reality. At the FIFA World Cup 2022, AR Codes invited fans onto a virtual pitch and displayed the World Cup trophy, transforming fan participation. Enhance merchandising and sponsorship with AR Codes and showcase products as immersive 3D models that drive sales and enhance the retail experience.

FIFA World Cup trophy AR QR Code

Expand the reach of your event by integrating AR Codes into billboards, tickets, branded merchandise, and interactive event spaces. Extend your brand’s impact with AR-powered live streams and shareable AR moments on digital marketing platforms. Boost fan interaction and maximize your campaign’s visibility with every scan.

Maximize Participation with AR Face Filters

Level up your sports marketing with the AR Face Filter feature. These AI-powered, web-based filters empower fans to show support, engage with branded effects, and celebrate in real-time just by scanning an AR Code. No app installations required, making fan participation seamless for sponsor activations and viral marketing campaigns.

AR Code Face Filter

Boost brand exposure as fans share AR selfies on social media. The FC Bayern demo, accessed from a match ticket QR Code, highlights how AR Code provides powerful sponsorship and club marketing tactics that deliver measurable results.

Increase participation and maximize your event ROI with AR Code. Transform every spectator into a brand advocate. Contact our team to discover how AR Code SaaS solutions can drive unmatched engagement at your next sports event.

AR QR Codes: Versatile Solutions for Any Event

Event organizers, stadiums, and sponsors can adopt AR Codes for enhanced guest interaction and memorable brand experiences. Custom AR activations encourage greater fan participation and help your sports event stand out.

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AR QR Codes enable instant augmented reality on iOS, iPadOS, visionOS, Android, and Meta Horizon OS. Enjoy full support for the Apple Vision Pro. WebAR technology expands reach to all devices. Amplify your event’s presence by integrating AR QR Codes with promotional materials such as flyers, posters, and brochures and boost engagement throughout your audience.

Deploy AR content across every business channel including packaging, banners, direct mail, business cards, books, ads, e-commerce stores, catalogs, vehicles, and websites. Deliver interactive 3D media that grabs attention and drives results.

Benefit from advanced AR experiences such as dynamic 3D text visuals, robust Face Filters, AR video marketing, and advanced AI-powered campaigns. AR Code delivers diverse tools including Object Capture, AR Text, AR Photo Frames, AR Portals, and our latest AR GenAI solution that generates 3D AR experiences from a single photo. Use AR Code SaaS solutions to give your brand a competitive edge in event and sports marketing.

Frequently Asked Questions

What are AR Codes and how do they elevate sports events?

AR Codes are advanced QR codes that unlock Augmented Reality content instantly via a mobile scan. At sports events, AR Codes on signage, merchandise, or tickets let fans engage with 3D models, immersive videos, or interactive AR portals for impactful, shareable experiences. Discover how to scan AR Codes.

Which devices support AR Codes?

AR Codes are compatible with iOS, iPadOS, visionOS, Android, and Meta Horizon OS, supporting the latest Apple Vision Pro. WebAR and A-Frame integration extend the experience to a wide range of devices for universal event accessibility.

How do AR Face Filters boost fan engagement at sports events?

AR Face Filters engage fans by overlaying digital effects and sponsor branding on selfies and videos via a quick scan. Attendees activate interactive filters on their devices, increasing shareability and amplifying brand exposure for sponsors and teams. Read more about AR Face Filters.

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AR Code Object Capture
Object Capture: Instantly create AR Codes from 3D scans for any object using either our web interface or your MacBook M-series, iPhone, or iPad.
AR Code Object Capture


AR GenAI
The AR GenAI feature uses generative AI to create a 3D model of an object from a single photo. It combines advanced AI and 3D processing to generate optimized models designed for augmented reality rendering.
AR Code GenAI


AR Splat
AR Splat: Instantly generate AR Codes that unlock hyper-realistic 3D renderings powered by Gaussian Splatting technology, all from just a single uploaded video.
AR Splat


Latest Blog Posts

Create, manage, edit, and monitor your AR experiences with our advanced features.

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AR Video
The AR Video feature in AR Code allows users to create augmented reality video experiences with files in .mp4 or .mov format up to 100MB in size.
AR Video


AI Code
AI Code, prompts users to take a photo, which is then analyzed by AI to provide personalized responses or advice, creating an individualized augmented reality experience.
AI Code


Create, manage, edit, and monitor your AR experiences with our advanced features.

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AR Logo
The AR Logo feature enables the creation of 3D versions of logos from .SVG image files for enhanced brand representation.
AR Logo


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