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Enhancing Sports Events with AR Code: bring the FIFA World Cup to life


AR Code Tech | 06/09/2025 |


Transform your sports events with AR Code technology to deliver fans an immersive augmented reality experience at marquee events like the FIFA World Cup 2022. This cutting-edge solution empowers attendees to interact with 3D content and dynamic experiences directly through their devices.

AR Codes: Unlock the Power of Augmented Reality

Effortlessly incorporate AR technology into sports events using AR Codes. These innovative QR Codes, scanned by mobile devices, reveal 3D scenes and interactive features, significantly enhancing the user experience. Discover how AR Codes at the FIFA World Cup 2022 transformed fan engagements, allowing attendees to explore 3D player representations, admire the World Cup trophy in virtual dimensions, or even experience the thrill of being on the field through augmented reality. Learn more about scanning AR Codes to display products in AR.

FIFA World Cup trophy AR QR Code

Deploy AR Codes on billboards, displays, or tangible items at events and extend your reach using social media or digital platforms to maximize engagement.

Boost Fan Participation with AR Face Filters

Harness the AR Face Filter feature to craft customized augmented reality encounters that present visuals or emblems on faces. Perfect for branding, captivating sports fans, and event promotion, these filters utilize AR Code AI technology accessible on any device without requiring an app.

AR Code Face Filter

Discover how AR Face Filters dramatically enhance fan interaction by projecting the FC Bayern logo onto attendees' faces. The demo shows the seamless activation of the logo by scanning a QR Code from a match ticket, making it an essential tool for sports organizations aiming to elevate fan engagement.

Revitalize your marketing initiatives with AR Codes to boost user interaction and amplify brand presence. Connect with us to learn how AR Codes can advance your promotional strategies.

Explore the Adaptability of AR QR Codes

Event coordinators can leverage AR Codes to heighten fan interaction and engagement, thereby enriching the event atmosphere.

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AR QR Codes deliver AR 3D experiences using barcodes without a specialized app. Easily scan these codes with smartphones and AR/VR headsets like the Apple Vision Pro for simple creation and management of AR experiences. These versatile AR Codes are compatible across various systems, including iOS, iPadOS, visionOS, Android, and Meta Horizon OS, ensuring broad device support. Employing WebAR and A-Frame technology, they remain operational on older Android models as well. Explore promotional material solutions with AR QR Codes.

AR QR Codes find diverse applications across product packaging, promotional banners, business communications, literature, and more, offering interactive content for publications, machinery, tickets, vehicles, websites, and e-commerce platforms to provide captivating 3D experiences.

AR QR Codes offer an array of AR rendering options, featuring dynamic 3D objects, face filters, engaging AR videos, intuitive AI integration, and more. Utilize tools such as AR Code Object Capture, AR Text, AR Frame, and AR Portal to develop immersive AR narratives.

Frequently Asked Questions

What are AR Codes and how do they elevate sports events?

AR Codes are QR Codes that trigger Augmented Reality experiences when scanned with a mobile device. At sports events, placing AR Codes on assets like billboards or physical setups enables fans to access interactive 3D models, videos, and virtual reality content. This technology significantly enhances the fan experience by fostering an engaging interactive atmosphere.

Which devices support AR Codes?

AR Codes are engineered for versatility, designed to work across a variety of devices. They are viewable on iOS, iPadOS, visionOS, Android, and Meta Horizon OS platforms. This wide-ranging compatibility ensures the AR experiences offered by AR Codes can be accessed on most smartphones, tablets, and AR/VR gear. WebAR and A-Frame technology further extend functionality to older Android devices.

How do AR Face Filters boost fan engagement at sports events?

AR Face Filters let fans exhibit their preferred team's logo or themed effects on their faces through Augmented Reality. By scanning an AR Code, fans can initiate these filters via their smartphone cameras, delivering a personalized interactive session that enriches their event connection and promotes team spirit. This presents sports organizations with inventive ways to engage fans and expand marketing endeavors.

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AR Code Object Capture
Object Capture: Instantly create AR Codes from 3D scans for any object using either our web interface or your MacBook M-series, iPhone, or iPad.
AR Code Object Capture


Latest Blog Posts

Create, manage, edit, and monitor your AR experiences with our advanced features.

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AR Video
The AR Video feature in AR Code allows users to create augmented reality video experiences with files in .mp4 or .mov format up to 100MB in size.
AR Video


AI Code
AI Code, prompts users to take a photo, which is then analyzed by AI to provide personalized responses or advice, creating an individualized augmented reality experience.
AI Code


Create, manage, edit, and monitor your AR experiences with our advanced features.

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AR Logo
The AR Logo feature enables the creation of 3D versions of logos from .SVG image files for enhanced brand representation.
AR Logo


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