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Enhancing Sports Events with AR Code: bring the FIFA World Cup to life


AR Code Tech | 02/12/2025 |


Elevate your sports events and amplify fan engagement with AR Code, the SaaS leader for augmented reality QR Code solutions. AR Code empowers businesses to deliver captivating digital experiences that drive brand loyalty and event impact. Major events like the FIFA World Cup 2022 relied on AR Code to let fans access immersive 3D content instantly on any smartphone, tablet, or AR/VR device, creating memorable moments and new marketing opportunities.

Boost Fan Engagement with AR Codes

Easily implement augmented reality for sports events using AR Code’s advanced QR Code technology. Attendees can scan AR Codes with any mobile device to experience interactive 3D scenes, real-time athlete avatars, and dynamic AR recreations of iconic moments. In the FIFA World Cup 2022, fans virtually joined the pitch and interacted with the World Cup trophy through AR, elevating the event experience. Transform merchandising with AR Codes by showcasing products as engaging 3D models in immersive environments.

FIFA World Cup trophy AR QR Code

Expand your event’s reach with AR Codes on billboards, merchandise, interactive zones, tickets, and more. Extend brand impact online through social media activations and live streaming powered by AR visuals. Let fans engage and share immersive AR moments across all your marketing channels to boost brand recall and drive conversions.

Maximize Participation with AR Face Filters

Upgrade your sports marketing by leveraging the AR Face Filter feature. These web-based, AI-powered filters allow fans to display team colors, interact with branded graphics, or celebrate with digital effects—just by scanning an AR Code, no app required. AR Face Filters are perfect for sponsorship activations, fan-driven promotions, and viral social media campaigns.

AR Code Face Filter

Activate fans on and off the field with AR Face Filters, letting them share branded selfies across digital platforms. The seamless integration, as seen with the FC Bayern demo accessed from a match ticket QR Code, showcases how AR Code enables innovative marketing for clubs and sponsors.

Enhance fan experiences and marketing results with AR Code. Empower every attendee to become an online brand advocate. Contact us to discover how AR Code can give your business a competitive edge and deliver unparalleled engagement at every sports event.

AR QR Codes: Versatile Solutions for Any Event

Event organizers, sports venues, and sponsors can enrich every guest interaction with AR Codes, making your brand stand out while driving audience participation with bespoke augmented reality activations designed for sports fans.

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AR QR Codes offer instant access to immersive 3D content—no downloads or special devices needed. Easily scan and explore AR on iOS, iPadOS, visionOS, Android, and Meta Horizon OS, including support for the new Apple Vision Pro. WebAR compatibility allows even more devices to join the experience. Discover how AR QR Codes increase visibility on brochures, posters, and flyers to maximize exposure and attendee interaction.

Bring AR to every business touchpoint: use AR QR Codes on packaging, banners, direct mail, business cards, books, digital ads, ecommerce stores, catalogs, industrial assets, vehicles, and websites. Deliver compelling 3D content to your customers at each step for a high-impact, interactive experience.

Empower your business with advanced AR experiences, including dynamic 3D models, interactive AR Face Filters, AR video campaigns, smart AI integrations, and more. Utilize AR Code’s Object Capture, AR Text, AR Photo Frames, and AR Portal tools for standout storytelling. Let AR Code’s capabilities set your brand apart in sports and event marketing.

Frequently Asked Questions

What are AR Codes and how do they elevate sports events?

AR Codes are advanced QR codes that unlock instant Augmented Reality experiences by scanning with a smartphone. At sports events, placing AR Codes on signage, merchandise, or tickets lets fans access 3D content, immersive video, or interactive AR portals, creating exciting, shareable moments that extend the event’s reach. See how to scan AR Codes.

Which devices support AR Codes?

AR Codes are compatible with iOS, iPadOS, visionOS, Android, and Meta Horizon OS, including the Apple Vision Pro. WebAR and A-Frame integration enable immersive AR even on older or legacy devices. AR Code ensures everyone at your event can engage with AR, regardless of their device.

How do AR Face Filters boost fan engagement at sports events?

AR Face Filters let fans instantly join the excitement, overlaying shareable digital effects or sponsor branding on selfies and videos. Scanning an AR Code launches a real-time interactive filter from any smartphone, boosting social media engagement and brand affinity for sponsors, teams, and fans. Discover more about AR Face Filters.

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AR Code Object Capture
Object Capture: Instantly create AR Codes from 3D scans for any object using either our web interface or your MacBook M-series, iPhone, or iPad.
AR Code Object Capture


AR Splat
AR Splat: Instantly generate AR Codes that unlock hyper-realistic 3D renderings powered by Gaussian Splatting technology, all from just a single uploaded video.
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AR Video
The AR Video feature in AR Code allows users to create augmented reality video experiences with files in .mp4 or .mov format up to 100MB in size.
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Create, manage, edit, and monitor your AR experiences with our advanced features.

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The AR Logo feature enables the creation of 3D versions of logos from .SVG image files for enhanced brand representation.
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