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Enhancing Sports Events with AR Code: bring the FIFA World Cup to life


AR Code Tech | 16/11/2023 |


AR Code technology is transforming how we experience sports events, such as the FIFA World Cup Qatar 2022. Augmented Reality enables fans to access 3D content and interactive experiences directly from their smartphones or tablets.

AR Codes: A Universal Solution for Augmented Reality Experiences

One approach to integrating AR into sports events is through AR Codes. These QR Codes, when scanned with a smartphone or tablet, trigger the display of 3D content or interactive experiences.

For instance, during the FIFA World Cup Qatar 2022, fans were able to scan an AR Code to access 3D models of their favorite players, the 3D World Cup trophy, or virtual reality experiences that transported them onto the field.

FIFA World Cup trophy AR QR Code

AR Codes can be displayed on billboards, showcases, or physical objects at the event, or they can be shared digitally through social media or other online platforms.

AR Face Filters for Sports Club Fans

Our AR Face Filter feature allows you to create personalized augmented reality experiences by displaying your image or logo on users' faces. This innovative tool is perfect for enhancing branding efforts, engaging sports club fans, and promoting company events. Thanks to AR Code AI technology, your AR Face Filters are universally accessible on any device without the need for an app.

AR Code Face Filter

Discover how AR Face Filters can enhance fan engagement by showcasing the FC Bayern logo on supporters' faces. This demo video highlights the seamless process of scanning a QR Code from a soccer match ticket to display the logo, making it perfect for sports clubs looking to boost fan interaction.

Incorporating AR Codes into your marketing campaigns can help increase user engagement and brand awareness. Contact us to learn more about how AR Codes can elevate your marketing efforts.

Exploring the Versatility of AR QR Codes

By utilizing AR Codes, event organizers can offer fans a new level of engagement and immersion, enhancing the overall experience of the event.

Front page Woman

AR QR Codes are barcodes designed to generate Augmented Reality (AR) 3D experiences without needing a dedicated app. They can be scanned by smartphones and AR/VR headsets, like the Apple Vision Pro, facilitating easy creation, management, and tracking of AR experiences.

These versatile codes are compatible with iOS, iPadOS, visionOS, Android, and Meta Horizon OS, ensuring a wide range of device support. AR Codes utilize WebAR and A-Frame technology, making them accessible even on older Android devices.

Applications of AR QR Codes are vast, enhancing product packaging, beverage branding, event banners, business cards, brochures, labels, books, and more. They offer interactive content for newspapers, magazines, machinery, tickets, vehicles, websites, and online stores, creating engaging 3D experiences.

AR QR Codes support various types of AR rendering, including immersive 3D objects, face filters, flying over AR videos, AI assistance, and more. Tools like AR Code Object Capture, AR Text, AR Frame, and AR Portal enable the creation of rich AR content.

Frequently asked questions

What are AR Codes and how do they work at sports events?

AR Codes are QR Codes that trigger Augmented Reality (AR) content when scanned with a smartphone or tablet. At sports events, these codes can be displayed on various surfaces such as billboards, showcases, or physical objects. When fans scan these AR Codes, they can access interactive 3D models of their favorite players, view videos, and experience virtual reality content. This technology enhances fan engagement by providing an immersive and interactive way to connect with the event.

Which devices are compatible with AR Codes?

AR Codes are designed to be highly versatile and are compatible with a wide range of devices. They can be scanned and viewed on iOS, iPadOS, visionOS, Android, and Meta Horizon OS devices. This ensures that the majority of smartphones, tablets, and AR/VR headsets can render the AR experiences provided by AR Codes. The use of WebAR and A-Frame technology also makes these experiences accessible even on older Android devices.

How can AR Face Filters enhance fan engagement at sports events?

AR Face Filters are an innovative feature that allows fans to display their favorite team's logo or other themed graphics on their faces using Augmented Reality. By scanning an AR Code, fans can activate these filters and see the effects on their own faces through their smartphone cameras. This creates a personalized and interactive experience, making fans feel more connected to the event and promoting team spirit. Additionally, it provides sports clubs and brands with a unique way to engage with their audience and enhance their marketing efforts.

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